When you’re mindful of a few critical decisions, you can get your brand in front of the right people. Read on to learn about nine digital PR tactics that will make your launch take flight!
Table of Contents
Table of Contents
1. Reach Out to Journalists
Don’t be shy about your eCommerce website launch. Spread the word, and do it before the launch. Send messages and memos to relevant bloggers and journalists who can boost your site’s visibility. You’ll generate more buzz, so people are eagerly waiting for the big moment.
2. Build a Press Kit
You always want to make it as easy as possible for the media to promote your launch. That means assembling a press kit that includes product images, logos, and details about what you offer. When all of these pieces of information are easily downloadable, they can be part of media coverage.
3. Share Quotes from Your Leadership Team
Inevitably, journalists will want to hear from a new site’s leadership team. Rather than trying to round up written quotes or video reflections as needed, capture your best quotes and communication ahead of time. You’ll save yourself time later while contributing meaningful content to your site.
4. Make a Press Release Page
As you design your website, designate a page where you can feature press releases. This can entail posting bios and images connected to your products or services. And, eventually, you’ll be able to direct journalists and other media specialists there. Turning to a top public relations agency in Chicago can help ensure you’re prepared for your site launch.
5. Add Interactive Tools and Infographics
Launching a site will always be better with visuals and data. Introduce an infographic that explains your product or post data that backs up the efficacy of what you offer. You’ll add weight to your site’s credibility.
6. Reach Out to Influencers
Influencers can have a big impact on customer engagement. Make sure to secure their help early. Give them talking points and make sure they take an organic approach to promoting your products that will connect with their audience.
7. Plan a Coordinated Release
Giving the press early access to your site can be advantageous, but make sure everything results in a coordinated release. You don’t want leaks about your site launch that reduce the impact of your official launch.
8. Check Your Technical Settings
Is your site optimized to look and act its best on social media platforms? The last thing you want is for a broken image to cause viewers to click away. Prior to going live, confirm that your technical settings are ready.
9. Add UTM Codes
Finally, add UTM codes to any posts or press releases that are connected to your launch. You want to be able to track what launch coverage looks like. You’ll be able to use your findings to make adjustments before other launches down the road.
Prepare for Your Site Launch
A website launch can be a launching pad for your business. Plan on preparing for the launch with media kits, quotes from leadership team members, and UTM codes. Connect with influencers and plan a coordinated release. When you’re proactive about pursuing media communications and addressing technical details, you’ll generate buzz for your brand.
