Table of Contents
Table of Contents
Viewing Loss As Opportunity
The simple truth here is that people’s tastes change all the time. Someone follows an account about cooking tips, then decides they only eat takeout, the following ends. It’s not that the account did anything bad; people just changed their tastes. Another one is about cleaning hacks; most Americans don’t clean, so they might stop following you; it happens way more than you think. And the other thing about losing followers is always the bots, fake social media followers; let’s move on to it in the next section.
Assessing Followers Before Thinking
Those numbers on social media; something marketers chase every single day, it’s all about getting more and more clicks. But many of those followers might be fake accounts or bots. It ends up skewing your engagement metrics! How many viewers do you have? Is it 10 people, or 100,000 people? How can you actually tell if millions of social media accounts are completely fake?
If a massive amount of followers leave all of a sudden, there is a chance that a lot of that may stem from a social media platform doing accounts “clean-ups,” getting rid of those bogus accounts. You can actually benefit from follower churn sometimes because it means that your engagement rate is now reflecting actual humans watching your content. Businesses need to stop and think about which metrics they value to measure business growth.
Buying fake followers can actually help better reach for those who are potentially interested in buying Spotify playlist plays. It may seem absurd, but there is some truth to getting rid of fake followers who are non-engaging and only buying high-quality followers. If most of your followers are bots, your content’s traffic might get buried under other posts, and bots won’t buy your Spotify plays for your playlists anyway. The reason is that fake followers also tend to engage in bot-like actions, which hurts a content creator in the long run.
Reviewing Marketing to Improve
Sometimes, yes, churn does point to issues in tactics; it probably means that content has been repetitive, or it’s drifted away from what listeners initially signed up for, or too many posts. Maybe too many “sales” posts, and not enough educational or entertaining stuff, maybe the quality slipped bad for a while? Losing these followers can be a helpful wake-up up to change plans; the business needs to ask some hard questions and then listen closely for possible answers.
Maybe posting content that isn’t right for the business is another. Are followers there listening to the products being advertised, or something very different? Think about what the business is promoting vs the customers who visit it. People are not happy hearing about products completely different from what they subscribed to.
Conclusion
Follower churn; it’s part of the game on any sort of platform. Though, do not panic when numbers go down! Maybe it’s not always bad and you need to reassess instead. If the right content comes up with actual users who engage, the business is still on the right path; be honest with what is getting posted, and the business needs to ask questions on whether to proceed.
