How to Use AI Dubbing to Optimize Your Marketing Videos

If you’re a video enthusiast or a marketer, imagine yourself as a polyglot. It would be great, right? You can easily boost your social media channel or connect with more leads. It’s true. Multilingual videos can improve your views and interaction rate by up to 80 percent.

And, what’s better, the release of various GPTs and AI solutions positively influenced video creation and marketing. With tools like AI dubbing, you can now create videos using different languages through AI tools. 

But what are these so-called AI dubbing tools?

What Is AI Dubbing

AI dubbing is the technique of translating(and sometimes improving) the audio of a video using AI subsets, such as generative models and natural language processing. These solutions are commonly related to modern innovations like AI voice cloning, eye contact AI, and subtitle translations. 

AI dubbing tools can optimize your videos by providing audio translations using stock AI voice-overs or a clone of your original voice. Some tools can even emulate lip movement, so your talking head and your voice will look and sound natural. 

Dubbing your videos is a scalable way to connect with the right people when you’re launching a product or promoting your business. But what about its other benefits?

Well, there are many perks to using AI dubbing for your marketing videos, including:

Amplified Accessibility

With AI dubbing tools, you don’t have to record multiple video versions for different recipients. For instance, you can dub your English-language product advertisement into Hindi, Korean, and French so viewers can enjoy it in their native language.

Faster Time-to-Market

Manual voice translations can take days or weeks to dub your content while translating with AI dubbing can be done within hours. There’s also the challenge of planning recording sessions, which can cause delays.

Cost-Effective Content Localization

It can be costly to hire audio engineers, translators, and voice actors. Most of those expenses are eliminated by AI dubbing. Without hiring a whole production crew, you can use a single tool to localize your content into several languages. If you’re a startup or have a tight budget, this is ideal.

Personalized and Consistent Brand Voice

You can use the same AI voice(or your voice) for different languages in your videos. This can be done using AI dubbers with AI voice cloning features. You can also customize your digital voice’s tone, mood, and phrasing depending on your preference.

Step-by-Step Guide to Using AI Dubbing for Your Videos

If you follow the correct procedures, AI dubbing is easy. Below are five simple steps to use AI dubbing tools for your videos.

Step 1. Prepare a High-Quality Source Video

Start your optimization by generating or recording a well-produced video. Verify that there is no background noise and that the speaker’s voice is clear. Poor audio input can result in errors in dubbing. Use a high-quality microphone and record in a quiet area if possible. It’s also recommended that you use a script to structure your video and limit mistakes. 

Moreover, speak naturally and slowly to improve the AI’s voice processing. Avoid using slang that might not translate well or talking over background music. Most tools also prefer shorter sentences because they are easier to translate and transcribe. Always check the recording prior to uploading, as the quality of your dubbed results will only be as good as the clarity of your source video.

Step 2. Choose the Right AI Dubbing Tool

Investing in the appropriate tool is essential to the success of your dubbing project. Dubbing services are provided by a number of AI video editor and generator platforms, but some of them have stronger features. ElevenLabs, VEED, Papercup, HeyGen, and Dubverse are reputable tools. Choose one that outputs natural voice styles and supports a variety of languages. 

While some tools concentrate on realistic lip-syncing, others integrate voice cloning. Think about the platforms you plan to publish on and your intended viewership. A tool that supports HD and exports quickly is essential if you’re making content for social media. Check for usability as well. Drag-and-drop interfaces are available in many AI tools, and it’s valuable if you have limited time to learn new tools.

Step 3. Upload and Transcribe the Video

Upload your video to the platform after selecting your AI tool. Most tools automatically detect and transcribe speech. These tools produce a text version of your marketing video, which the AI can use for dubbing and translation. You should then examine the transcription thoroughly. AI is prone to confusion, so minor textual errors can result in mistakes in dubbing. 

Correct any punctuation, grammar, or spelling mistakes. Make sure all brand names and technical terms used in your video are spelled correctly. You should also leverage punctuation to assist the AI with tone and pauses. The dubbing sounds more natural when the transcript is clear and accurate. Save your transcript when finished, then proceed to the following step.

Step 4. Translate and Dub

It’s time to start translating your script into other languages. Depending on where your viewer resides, choose your primary language. For instance, British English can be used for users in the United Kingdom, and Spanish can be used for users in Latin America. Numerous AI dubbing tools translate text automatically, but carefully examine the results. The AI may occasionally fail to recognize regional slang or expressions. 

Most tools allow you to adjust the pronunciation, speed, and style of the voice. You should select voice styles that match your brand and the context of your content. Also, always listen to a preview of the dubbed audio. Check if the intensity of the audio is consistent(some tools have erratic volume) and make sure the voice sounds human, not robotic, and flows naturally. 

Step 5. Review and Export

Aside from listening to the dubbed audio, carefully review your dubbed video before sharing it. Verify that the speaker’s mouth movements correspond with the timing of the voice. Auto lip-sync is a new innovation, so it might still require some adjustment. To find any mistakes, watch the entire video with subtitles. 

Pay close attention to the tone, tempo, and pronunciation. Change the settings if it seems hurried or too slow. After you’re satisfied with the finished product, export the video in high definition. You should also select the appropriate format for your platform, such as vertical videos for TikTok or MP4 for YouTube. It’s also advisable to export your marketing video in 4K or HD to guarantee crisp and captivating content.

Final Thoughts

Some best practices are essential to level up your marketing using AI dubbing. For instance, you should request that native speakers review the dubbed versions if possible. They are able to identify minor mistakes and offer suggestions to enhance quality. You should also always include subtitles, even if a video is dubbed. Those with hearing impairments and those who watch videos on mute benefit from subtitles. 

Moreover, make sure your content complies with local advertising regulations and copyrights. Laws governing what can be said in advertisements vary from one country to another. Copyright issues, on the other hand, can harm your reputation. Follow these best practices, and make your marketing videos an international success.

Make frequent updates to your content. AI tools advance quickly. Regular releases include new voices, improved syncing, and additional emotions.