6 Reasons to Invest in a Shopify Audit for Growth

So, if you’re wondering if your website needs some TLC, here are some reasons why you should get a Shopify audit.

• Your website generates low sales.
• Website visitors are not adding products to their carts.
• You’re not getting anyone to subscribe to your email list.
• Your website visitors have trouble trusting your website.

• There’s no personality. For example, if I visit 50 websites and they all look the same, with no personalization or branding, I will hesitate to buy from any of them!
• There is no organization, and customers have difficulty locating what they are looking for.

Here are some questions you can ask yourself when considering a Shopify audit.

Is your website mobile-friendly

A mobile-friendly website is beneficial for numerous reasons. You’ll notice that the Google ranking for “mobile-friendly site” has risen dramatically over the last few years, and for good reason. In 2018, mobile traffic surpassed desktop traffic, with roughly two-thirds of all internet users accessing the web via smartphones or tablets.

This means that if your eCommerce store is not optimized to display properly on smartphones, you may be missing out on a lot of sales opportunities, and even losing customers who prefer not to navigate your website through a desktop browser. A lack of mobile compatibility can cause customers to leave your website without taking any further action (such as signing up).  This lowers conversion rates and could cost you money!

Does your website load fast enough?

If you haven’t had an audit for your Shopify store, your site is probably not performing as well as it could. If your page takes too long to load, visitors will leave before viewing your products.  This means they’ll never be able to purchase them, resulting in a loss of all the money you could have made from them.

Pages can take a long time to load for a variety of reasons, including slow web host servers, poorly optimized code and plugins, resource-intensive large images, and so on.

Do you use a distraction-free checkout system

Do you use a distraction-free checkout system? The easier it is for customers to check out, the more likely they will visit your website. Your checkout should be simple and easy, with no pop-ups or other distractions.

The last thing you want to do is interrupt them with information about products they aren’t ready to buy yet, so don’t overwhelm your page with too many options at once.

Do you have an easily accessible FAQ page

FAQ pages are essential for any business, particularly small businesses. Even if you run a small business and don’t believe your customers will need to use an FAQ page, it’s still worth creating one.

Why? Because

They are useful for customer service. If someone has a question about your product or service, they can look up the answer on your FAQ page rather than emailing or calling you, saving you time and improving the customer experience.

Your site can rank higher in search engines if it has more content—and an FAQ page contributes to that total. The more pages your site has, the more likely it will rank well in Google search results (and other search engines).

Do you provide customer feedback

If you own a business, customer reviews can be one of the most effective ways to establish trust with your customers and demonstrate that you are worth their business. They can assist you in improving your product or service by identifying any issues that require resolution. They can also help you sell more by highlighting your best features!

But before we get into how great they are in general, let’s go over what is considered a good Shopify review.

Does your product photography appear professional

Do your product photos appear to have been taken with a 1990s webcam? Or do they resemble the high-quality images you’d expect from a professional photographer?  When deciding whether or not you require a Shopify audit, consider this.

We’re sure everyone will agree that it should be the latter, but the truth is that most people don’t have the time to invest in professional photography. That’s why it’s important to hire a professional Shopify audit service. These professionals will evaluate your store and advise you on where changes should be made based on what they discover during their store audit.

Is there a strong value proposition on your website

A value proposition is a statement that communicates the primary benefits of your product or service to the target audience.  It differs from a marketing pitch in that it focuses on the value of your offer rather than its specific features.

This can be difficult for people who have been in the industry for years and know everything about their products’ features but not how they stand out from the crowd—especially with so many options available!

The goal of developing a strong value proposition is to ensure that customers understand why they should buy from you rather than someone else.

If they don’t understand how buying from you will benefit them (and why those benefits are important), they may choose to go elsewhere.

 To develop an effective value proposition, make sure.

• There are no typographic errors on your website 
• The font used should be readable.  This means that it should be large enough for people to view it comfortably on any device.
• Your font style must be the same all over the website so that users can visually identify where they are at all times while browsing your store.

Conclusion

A good Shopify site addresses your customers’ pain points and makes it easy for them to buy from you.  As a result, customers are more likely to trust you and want to buy from you again.  Visitors should be able to quickly and easily find what they are looking for on your website.