Two decisions matter more than which name you pick. The first is how you pay, because paying at the door and paying in advance give you completely different protection, and the advice circulating on this subject is backwards for Pakistani conditions. The second applies only to phones, and it is whether the handset is registered with the Pakistan Telecommunication Authority, because an unregistered one can stop connecting no matter how highly rated the seller was. The nine stores below are sorted by what each is actually for, with the delivery fee, returns window, and warranty terms each one publishes.
Quick answer: Daraz is the largest marketplace in Pakistan and the right default for variety. For phones and gadgets, Priceoye and Shophive beat it on authenticity checks. Chase Value and Naheed cover budget clothing and groceries. Cash on delivery remains the safest payment method for a Pakistani buyer because it is the only one that lets you inspect before paying.
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How to Choose Between Pakistan Online Shopping Sites
Three things separate these stores in practice, and none of them is the star rating on the home page. Match the store to the category you are buying in, read the warranty wording rather than the badge, and check the delivery charge before you compare product prices, because on a small order the fee decides everything.
Match the store to the category
General marketplaces win on breadth and lose on accountability. Specialists carry fewer products and stand behind them. For a Rs 2,000 kitchen item, breadth is worth more. For a Rs 200,000 phone, accountability is worth more. Buying both from the same place is the most common mistake.
Read the warranty line, not the star rating
Official warranty and mercantile warranty are not the same thing, and the difference only shows up when something breaks. Official means the brand’s own service network handles the repair. Mercantile means an importer does. Some stores state which one applies in the product name itself, which is the clearest signal you will get.
Check the delivery charge before the product price
A flat nationwide fee, a free-shipping threshold, and a per-seller charge behave very differently on a small order. A Rs 1,200 item with a Rs 350 delivery fee is not cheaper than a Rs 1,450 item shipped free, and the product page is the only place those numbers appear together.
The 9 Best Pakistan Online Shopping Sites in 2026
The nine stores below cover the four things Pakistani buyers shop for most: phones and electronics, clothing, home appliances, and groceries. No single store wins on all four, which is why the table leads with what each one is actually for rather than with a score.
| # | Store | Best for | Standout detail |
|---|---|---|---|
| 1 | Daraz.pk | Everything, widest seller base | Largest marketplace, COD nationwide |
| 2 | Priceoye.pk | Phones, earbuds, watches | Open-parcel inspection in Islamabad, Lahore, Karachi |
| 3 | Telemart (telex.pk) | Electronics, in-store pickup | 39 physical stores across 26 cities |
| 4 | Shophive.com | Apple, laptops, gaming | Monthly instalments in Lahore on orders above Rs 35,000 |
| 5 | iShopping.pk | Appliances, mixed categories | Lists PTA-approved status on phone pages |
| 6 | Homeshopping.pk | Consoles, phones, appliances | City selector changes stock before you browse |
| 7 | Chase Value (chasevalue.pk) | Budget clothing, household | Flat Rs 199 delivery, 14-day refund |
| 8 | Naheed.pk | Groceries and daily needs | Supermarket catalogue, Karachi-first |
| 9 | Temu | Cheap imports, novelty goods | 90-day returns, 4 to 11 day delivery |
1. Daraz.pk
Daraz is the default answer and deserves to be, because its seller base is large enough that almost anything you search for exists on it. That breadth is also its weakness. You are not buying from Daraz, you are buying from one of thousands of independent sellers whose quality varies enormously, which makes the seller-checking habits further down this page more important here than anywhere else.
Use it for variety, for comparing three sellers on the same product in one screen, and for its sale events, which move real prices rather than inflated ones. Avoid buying a high-value phone or laptop from a low-rated Daraz seller when a specialist store carries the same item with a warranty you can claim.
2. Priceoye.pk
Priceoye solves the trust problem with process rather than promises. On its home page it publishes four things side by side: PTA-approved phones, one-year brand warranty, a packaging video, and open-parcel inspection in Islamabad, Lahore, and Karachi. That last one means the rider waits while you open the box and check the product before you pay.
Its catalogue is narrow by design, covering phones, earbuds, smart watches, power banks, tablets, laptops, and a small appliance range. If you are buying a phone, start here and compare against Shophive rather than against a general marketplace. Customer reviews on the site carry same-day dates, which is at least a signal the review stream is live.
3. Telemart, now trading as TeleX
If you have bought from Telemart before, note that telemart.pk now redirects to telex.pk. The store is live and the business is intact, but a bookmark pointing at the previous domain will not land where you expect.
Its own site describes it as Pakistan’s second largest ecommerce marketplace and the country’s largest tech retail company, with 39 stores across 26 cities, founded in 2012 by Ahmed Rauf Essa. Treat the ranking claim as the company’s own. The store count is the part that matters to a buyer: it is the only name on this list where you can order online and collect or complain in person in most mid-size Pakistani cities.
4. Shophive.com
Shophive is the long-running electronics specialist, strongest on Apple, laptops, televisions, and gaming. Prices are current and discounts are shown against a struck-through original, so you can see the size of the cut rather than trusting a sale badge.
Its distinguishing offer is monthly instalments, advertised on the home page as available for Lahore only on products above Rs 35,000, with instant verification. Both halves of that restriction decide whether the feature is any use to you, so check them before spending an hour building a cart.
5. iShopping.pk
iShopping sits between a marketplace and a retailer, with a catalogue that runs from iPads and air conditioners to perfume and children’s clothing. Its phone listings label PTA-approved status and warranty type directly in the product name, including the distinction between official and mercantile warranty, which is useful because those two are not the same thing when you need a repair.
It states cash on delivery, delivery across Pakistan, and an easy returns option. Appliances are where it is most competitive, with named model numbers that you can price-check against a physical shop before ordering.
6. Homeshopping.pk
Homeshopping has been running since the early days of Pakistani ecommerce and is still focused on electronics, consoles, and appliances. It asks you to pick a city before browsing, which changes what is shown as available. That is a small thing that saves the common frustration of adding something to a cart and discovering at checkout that it does not ship to your city.
Its range is narrower than Daraz and its prices are not always the lowest, but its product information on gaming hardware and phones is more accurate than a typical marketplace listing.
7. Chase Value, at chasevalue.pk
Chase Value sells budget clothing, baby care, household goods, fragrance, and crockery at prices that start under Rs 200. Note the address: the older chasevaluecentre.com no longer loads, and the live store is at chasevalue.pk.
Two numbers make it easy to judge. Delivery is a flat Rs 199 anywhere in Pakistan, and refunds are offered within 14 days. If you are buying children’s clothes, diapers, or kitchen storage, the flat fee means a small order is not ruined by shipping. It is not the place to buy electronics.
8. Naheed.pk
Naheed is the online arm of a Karachi supermarket chain and is the only store on this list built around groceries and everyday household items rather than gadgets. Its catalogue is organised the way a supermarket is, by aisle rather than by brand, which makes a weekly order faster to assemble than on a general marketplace.
Delivery coverage is strongest in Karachi and thins out elsewhere, so check your area before planning around it. For packaged food, cleaning supplies, and baby essentials it is a genuine alternative to going to the shop.
9. Temu
Temu began delivering to Pakistan in late 2024 and now sits in the conversation whenever price is the only consideration. It accepts cards, Apple Pay, Google Pay, and local wallets JazzCash and Easypaisa. Estimated delivery is typically 4 to 11 days, and if an order arrives late Temu credits PKR 280 to the account within 48 hours, per ProPakistani’s breakdown of how it operates in Pakistan.
Returns are generous on paper: damaged, lost, or not-as-described items can be refunded or returned within 90 days, and a price adjustment refund applies if the price drops within 30 days of ordering. The catch is that it is a cross-border store. There is no cash on delivery, no local warranty, and no physical shop to walk into, which makes it a poor choice for anything you will need serviced.
Why Cash on Delivery Is the Safest Payment Method in Pakistan
Safe-shopping checklists usually tell Pakistani readers to use a card or a wallet and to avoid cash on delivery. That instruction is imported from markets where it makes sense. According to the US International Trade Administration’s country commercial guide for Pakistan, roughly 95 percent of Pakistani e-commerce companies receive payment through cash on delivery, and only about 24 percent of the population holds a bank account.
What cash on delivery actually protects
Paying on delivery means the money moves after the parcel reaches your hand, not before. On a marketplace with thousands of independent sellers, that is the single strongest protection available to a buyer, because a seller who never ships is never paid. Prepaying by card reverses that: you are relying on a dispute process, run by the marketplace, in a market where few buyers have the patience or paperwork to see one through.
When prepaying is the better choice
Prepay when the store is the seller rather than a marketplace host, when prepayment unlocks a discount worth more than the risk, or when the item is cheap enough that a loss would not matter. Cross-border stores like Temu leave you no choice, which is a real cost of using them and not a detail to skip over.
Where digital payment is winning
None of this means Pakistan is standing still. The State Bank of Pakistan’s payment systems review for FY25 recorded 9.1 billion retail transactions worth PKR 612 trillion, a 38 percent rise in volume year on year, with account and wallet based channels making up 93 percent of online transactions. The direction of travel is clear. It has simply not yet reached the point where a first-time online buyer is better off prepaying a stranger.
Pakistan Online Shopping Sites That Have Closed or Changed Address
Several names that were well known a few years ago no longer work the way a returning shopper expects. If you have an old bookmark or you remember a store from a previous purchase, this is where those addresses stand now.
| Store | Status | What to do instead |
|---|---|---|
| Yayvo.com | Closed in September 2022, parent company TCS recorded a large impairment loss on the venture | Daraz for the same breadth of catalogue |
| Symbios.pk | Domain returns a browser error page, no working store | Shophive or Priceoye for the same electronics range |
| Goto.com.pk | Domain returns a browser error page, no working store | Daraz or iShopping for the same mixed catalogue |
| Telemart.pk | Redirects to telex.pk, business intact under the TeleX name | Use telex.pk directly |
| Chasevaluecentre.com | Domain no longer loads, business is live elsewhere | Use chasevalue.pk |
Why an old shopping bookmark is worth checking
A closed store and a store that merely changed domain look identical in a browser if the redirect has lapsed. Both show an error. The difference matters because in one case your account, order history, and any open warranty claim have moved with the business, and in the other they are gone. Telemart and Chase Value are both in the first group.
What happens to an unfulfilled order
If a store closes with your order outstanding and you paid on delivery, you have lost nothing. If you prepaid, the route is your card issuer or wallet provider rather than the store, and the window for raising it is short. This is the clearest practical argument for paying at the door on any store you have not used before.
Check PTA Approval Before You Buy a Phone Online
A phone sold in Pakistan has to be registered with the Pakistan Telecommunication Authority to work on local networks. Buying an unregistered handset, whether from a marketplace seller or a traveller, leaves you with a device that may stop connecting. The Device Identification, Registration and Blocking System exists specifically to enforce this.
What the rule actually says
PTA’s own DIRBS portal states that the authority “will make sure that only type approved and legal devices are operational over mobile networks in the country.” The portal also notes that the mobile device registration facility is accessible only from inside Pakistan, which matters if you are arranging a purchase from abroad. The practical consequence is that the registration status of a specific handset, not the reputation of the seller, decides whether your phone keeps working.
How to check before you pay
Three of the stores above state PTA-approved status in the listing itself, and iShopping goes further by separating official warranty from mercantile warranty in the product name. On a marketplace, ask the seller for the IMEI and verify it yourself against PTA’s DIRBS portal before confirming the order. If a seller will not give you an IMEI, that answer is the answer.
Why this matters more than any review score
A five-star seller selling an unapproved handset is still selling you a phone that may be blocked. This is the one check where the store’s rating tells you nothing useful and the device’s own status tells you everything.
What Delivery Actually Costs on Pakistan Online Shopping Sites
Delivery terms vary more than product prices do, and on a small order the fee decides whether buying online saves anything at all. These are the terms each store publishes on its own site.
| Store | Delivery terms as published | Returns window as published |
|---|---|---|
| Chase Value | Flat Rs 199 across Pakistan | 14 days |
| Temu | Free standard shipping on most orders | 90 days on damaged or not-as-described items |
| Priceoye | Nationwide, with open-parcel inspection in three cities | Store-stated warranty and complaint process |
| Shophive | Nationwide, instalments in Lahore above Rs 35,000 | Per product warranty terms |
| Daraz | Varies by seller and city | Varies by seller |
Why the Daraz row is vague
It is vague because the terms are. On a marketplace the delivery charge and the return window are set per seller, so the only reliable place to read them is the product page you are actually buying from. A single quoted Daraz delivery fee is always an approximation.
The fee that catches people out
Return shipping. A free return and a free return journey are different things, and several stores will accept a return while expecting you to pay to send it back. On a Rs 1,500 item that can erase most of the refund, which is a strong argument for paying on delivery and inspecting at the door.
How to Tell a Real Seller From a Fake One on a Marketplace
On a marketplace the store’s reputation and the seller’s reputation are two separate things, and only one of them is shipping your order. These checks take under a minute each and catch most of what goes wrong.
Read the one-star reviews first
Five-star reviews are easy to manufacture and tell you little. The one and two-star reviews tell you what actually failed: wrong item, counterfeit, never arrived, refused return. If every negative review says the same thing, believe it.
Check how long the seller has existed
A seller account opened weeks ago, selling a high-value item below market price, is the classic pattern. Established sellers have a visible history across multiple products and a rating built on hundreds of orders rather than a handful.
Price that is too good is a warning, not a win
A phone listed well below what Priceoye, Shophive, and iShopping all charge is not a bargain somebody else missed. It is usually a refurbished unit, a grey import without PTA approval, or a counterfeit. Compare the same model across two specialist stores before believing a marketplace price.
Keep the evidence
Save the order confirmation, the product page, and the chat with the seller. If you need to open a dispute, the screenshot of what was promised is the only thing that will decide it. This also applies when a seller makes a claim in chat that the listing does not repeat.
If you are reading this from the other side of the counter, because you want to sell rather than buy, the same market facts shape what you build. Our breakdown of online marketplaces in Pakistan covers how the platforms work for sellers, and if you are weighing your own store instead, we have written about starting an ecommerce business without money and the realistic cost of building an ecommerce website in Pakistan. For sellers taking money from clients abroad rather than inside Pakistan, our guides to creating a Payoneer account in Pakistan and Payoneer’s charges and transaction fees cover the part most new sellers get wrong. If you would rather have the store built for you, that is what our team does.
Frequently Asked Questions
Which is the best online shopping site in Pakistan?
For variety, Daraz, because its seller base is the largest. For phones and gadgets, Priceoye or Shophive, because both publish authenticity and warranty terms that a marketplace seller does not. For budget clothing and household items, Chase Value. For groceries, Naheed. There is no single best store, which is why this guide splits them by what you are buying.
Is Daraz safe to buy from?
Daraz itself is safe. Individual sellers on Daraz vary, which is a different question. Because you are buying from a seller rather than from Daraz, the protection comes from checking the seller’s rating and review history and from paying on delivery so the money moves after the parcel arrives.
Should I use cash on delivery or pay by card in Pakistan?
Cash on delivery for anything bought from an independent marketplace seller, because it is the only option that lets you inspect before paying. Card or wallet when you are buying direct from a store that is itself the seller, or when prepayment unlocks a real discount. Roughly 95 percent of Pakistani ecommerce payments are cash on delivery, so this is the normal route, not the risky one.
What happened to Yayvo?
Yayvo, the ecommerce venture run by TCS, was shut down in September 2022, and its parent company recorded a substantial impairment loss on it. The domain no longer serves a working store. Daraz is the closest replacement for the same breadth of catalogue.
Is Telemart still running?
Yes, under the name TeleX at telex.pk. The old telemart.pk address redirects there. The company describes itself as Pakistan’s largest tech retail business with 39 stores across 26 cities, so the business is intact even though the domain changed.
Does Temu deliver to Pakistan?
Yes. Temu began serving Pakistan in late 2024, accepts cards and the local wallets JazzCash and Easypaisa, and quotes typical delivery of 4 to 11 days with free standard shipping on most orders. It does not offer cash on delivery, and there is no local warranty or physical store, so it is not the right choice for anything you may need repaired.
How do I know a phone is PTA approved before buying it online?
Ask the seller for the handset’s IMEI and check it against PTA’s DIRBS portal before you confirm the order. Some stores, including iShopping and Priceoye, state approval status in the listing. A seller who will not supply an IMEI is telling you what you need to know.
Which site has the cheapest delivery in Pakistan?
Chase Value publishes a flat Rs 199 delivery charge nationwide, which is the clearest figure of any store here and the cheapest on a small order. Temu advertises free standard shipping on most orders, though delivery takes considerably longer. On Daraz the charge is set per seller, so there is no single figure to quote.
Can I return something I bought online in Pakistan?
Usually yes, but the window and the conditions are set by the store or the seller rather than by a single national rule. Chase Value states 14 days and Temu states 90 days for damaged or not-as-described items. On a marketplace, read the return terms on the specific product page, because they differ between sellers on the same site.
Are online prices in Pakistan cheaper than in shops?
Sometimes, and less often than people assume. Specialist electronics stores are frequently competitive with physical shops on the same model, while marketplace listings below every specialist’s price are usually grey imports or refurbished units. Price the same model number across two specialist stores before deciding the online price is a saving.
Conclusion
Pakistan online shopping sites are in better shape than their reputation suggests, as long as you stop treating them as interchangeable. Daraz gives you range, Priceoye and Shophive give you authenticity checks worth paying slightly more for, Chase Value and Naheed cover the ordinary weekly spending that gadget-focused comparisons ignore, and Temu competes on price while asking you to give up every protection that cash on delivery provides.
The habits matter more than the shortlist. Match the store to what you are buying rather than hunting for one place that does everything. Ask for an IMEI before you buy a phone and check it yourself. Read the delivery fee and the returns window on the product page, not the badge on the home page. And when you are buying from a seller you do not know, pay at the door, because that is the one moment where you still hold both the parcel and the money.
Which of these did you last buy from, and did the delivery terms on the product page match what actually turned up?
